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UTM Link Builder

Build campaign URLs with UTM parameters for tracking marketing campaigns in analytics tools.

Base URL *

The full website URL

Campaign Source *utm_source

utm_source - Identifies the source (e.g., google, newsletter)

Campaign Medium *utm_medium

utm_medium - Marketing medium (e.g., cpc, email, social)

Campaign Name *utm_campaign

utm_campaign - Campaign name or promo code

Campaign Termutm_term

utm_term - Paid keywords (optional)

Campaign Contentutm_content

utm_content - Differentiate ads/links (optional)

• UTM parameters are case-sensitive -- use lowercase consistently.
• Required parameters: utm_source, utm_medium, and utm_campaign.
• Use utm_term for paid search keywords and utm_content to differentiate similar links.
• Keep parameter values short and descriptive; avoid spaces (use underscores or hyphens).

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